“What’s right isn't always popular. What’s popular isn't always right.”- Howard Cosell

I think that this statement means that, even if many people are doing something that is popular, you shouldn't do it just because it’s popular; you should think twice to yourself and establish if it’s right or not. If something is right but it’s not popular you should do it anyway because you will feel good and even though you’re not doing what the “popular crowd” is doing, you will know its right and you won’t regret doing it.